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Research papers

Talking the same language

The intention of this paper is to explain a new qualitative and quantitative methodology developed eight years ago and applied in different FMCG markets: detergents, fabric conditioners, and household cleansers in several West European countries,...

Catalogue: ESOMAR Fragrance Research Conference 2003
Author: Pedro Zaragoza
March 16, 2003
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Citation

Zaragoza, P. (2003a, March 16). Talking the same language . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/talking-the-same-language-